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London Olympics head and IOC back U.S. broadcaster NBC over lack of 'live' broadcasts

posted 6 Aug 2012, 07:04 by Mpelembe Admin   [ updated 6 Aug 2012, 07:05 ]

Locog chairman Sebastian Coe and Mark Adams, the IOC's Communication Director, on Monday (August 6) gave their suppoort to U.S. broadcaster NBC's right to show Olympics events when it wants to rather than 'live'.
NBC has not show even main events like Sunday's men's 100m race 'live', instead transmitting video hours later when there was an evening peak audience in the United States. Some fans have used social media and e-mails to complain that the rest of the world saw the race before them.

Coe said such races had not been broadcast live in the USA for many years.

"It clearly has to be for the broadcaster to decide. You know NBC is a very good partner," said Coe.

Adams said the race had been available to NBC live, but it was up to the broadcaster to decide how to reach its greatest audience.

"I don't think it is, certainly for us to tell them how to reach their audience, but if you wanted it 'live' you could get it live and then they tried to get where it would reach the greatest possible audience, which they did," said Adams.